Topo Chico
Value Created
12,400
Consumers Recruited
3,180
Reach
$1.9M
Media Value
64%
GH Markets
Apr 2025 to Mar 2026
Brand Edge
1.9M
# of Samples
% to Goal94%
# of Event Days689
Planned vs Unplanned68%
Planned 68%Unplanned 32%
Retail
3,913
Retailers Serviced
# of Stores Serviced21,770
Incremental Placements▲ 18%1,240
Competitive Placements Won▲ 9%312
On Premise
3,196
Number of Accounts
Staff Trained6,785
Menu Features1,035
Cocktail Features96
Market Status
Client funds GH here
GH active, client not funding
Neither, longer-term potential
Key Opportunities
3 newThree plays to turn sampling scale into sales.
0/3 explored
Optimize existing markets
Quick winTurn on Brooklyn on-premise for Topo
Retail knows the heavy-Topo blocks; restaurants between stops are unserviced.
+180on-premise accounts in reachExplore
Immediate opportunity
HotAllocate glass to doors with daily requests
Asked for every day in one superette; no order record exists.
+320doors asking for glassExplore
Longer-term growth
Big betClose the OT sampling gap outside the gates
Never sampled at Lollapalooza outside the footprint.
+45Ksamples per festivalExplore
ThriveOS by 